PSL Group, Quayside Industrial Estate, Maldon, Essex CM9 5FA
Singer Vielle was instructed to sell this freehold industrial investment in Maldon, Essex at £3 million. Within ten working days from launch, the property was legally acquired online substantially in excess of the asking price.
The quality of our market leading online presentations, including video, ground and aerial photography, plus our recognised depth of marketing, enabled a high level of interest to be generated quickly.
Even though none of the interested investors were provided with an exclusive position, one particular party speculated reviewing the legal package and clearing the verification process in order to place themselves in a strong position. Just ten working days into marketing, this party submitted an online clicktopurchase® offer to treat at an aggressive level. The vendor instructed us to accept the offer which resulted in an instant online contract being formed.
Our leading marketing generated a high level of interest. The clicktopurchase® function provided the opportunity to deliver speed and certainty to the process for both buyer and seller, avoiding the traditional uncertainties of being “under offer”. The sale contract was executed online by the selling agent, with legally-binding digitally-encrypted signatures being appended to the sale contract. The entire audit trail was anchored in the clicktopurchase® Blockchain to add further security and transparency.
There is no other combination of technology-enabled marketing and execution operating in the property market.
Singer Vielle worked closely in this instance with Avison Young as joint investment agents.