The Singer Vielle network expands

Singer Vielle is pleased to announce the launch of Singer Vielle East Midlands, being operated by Marcus Learoyd and Richard Potter.

Marcus and Richard who currently operate the consultancy, Potter Learoyd, have joined the technology-focused network of Singer Vielle in order to bring leading marketing and online execution services to clients, complimenting their specialist knowledge of the East Midlands area.

At the same time, Olly Freedman, highly experienced within the Proptech sector, is joining the network as a consultant.

The agency has been online with commercial investment agency marketing since 2006, having built a leading position in adopting a modern, technical and innovative approach to agency and property marketing.  Singer Vielle was first to use video for property presentations, first worldwide to use Blockchain as part of the sales process, first to use Artificial Intelligence and unique in establishing a network for commercial investment agents.


“We are delighted to welcome Marcus, Richard and Olly to our team, three highly experienced professionals.  They will immediately be offering their clients our unique and proven marketing service; Singer Vielle’s existing clients will benefit from new specialist knowledge.”  Neil Singer


Richard Potter is a Chartered Surveyor and former Partner of Edwin Hill then Altus Edwin Hill for whom he worked for 20 years before setting up Potter Learoyd Commercial. Operating mainly as industrial and investment agent Richard has advised a broad range of clients throughout the UK and Ireland but focussing on the East Midlands.  “We have been increasingly frustrated by the 'closed shop' nature of investment agency, so delighted to have formed Singer Vielle - East Midlands to give clients access to the more transparent and wider market for commercial property investments offered by Singer Vielle's excellent and proven 'on line' transaction platform.”  Richard Potter


Marcus Learoyd spent 15 years at The Carphone Warehouse. His journey from shop floor to board room saw him take on a variety of senior management roles, each of which involved elements of commercial property in some form or other. Post Carphone, Marcus headed up the property arm for high street retailer, Neals Yard Remedies and then in 2012, he and Richard (Potter) set up Potter Learoyd Commercial, a commercial property agency based in north Northamptonshire.


Olly Freedman, a qualified chartered surveyor, has a wealth of experience in the UK property industry including professional work, agency and more recently selling technology. He has also guest lectured at Cambridge University on the subject of PropTech. Olly has a leading understanding of the application of digital marketing and is an expert in the theory of commercial property valuation.


“I am excited to combine with my knowledge of digital marketing and technology with the established position of Singer Vielle as a technology-focused sales business” Olly Freedman


Join us now! 

As Singer Vielle continues to build its national network, to the advantage of all involved, we are keen to hear from driven professionals to join as franchisees, consultants or agents within our offices.


For further information, please contact us:


Singer Vielle

+44 207 935 7200

Neil Singer

Samantha Smith